Innovative marketing strategy of Google: A case study

 

google strategy case study

Dec 12,  · A detailed case study of Google's marketing strategy and how it promotes its products and brand in the online and offline environment. Read more on aprtiestens.tk: Abhijeet Pratap. Running head: GOOGLE CASE STUDY ANALYSIS 1 Google Strategy Case Study Analysis Tara Looie MBA Business Strategy GOOGLE CASE STUDY ANALYSIS 2 Google Strategy Case Study Analysis Google Inc. was founded in by Page and Sergey Brin. Feb 16,  · Google case study: A summary of Google business strategy and background on Google technology for readers of my Digital Marketing and E-commerce books. End of case contains technical references on Google's approach to crawling, indexing and ranking results at the end of .


10 Best Google Analytics Case Studies |


At a deeper look, you will find its focus on quality and user friendliness and other aspects related to marketing getting clear. When people think marketing, they think paid promotions, google strategy case study, media releases or other similar marketing tactics. This is the common view about marketing.

However, google strategy case study, there is more to marketing. Your product must be easiest to recall when the customer needs it. Globally, the largest population of internet users thinks Google when it thinks search. Accessibility becomes an important factor apart from affordability for successful marketing. Best brands in this world have used this formula successfully. Apple has already proved that successful marketing begins at a great product.

Customer experience is an important part of marketing google strategy case study for physical and online brands. After all you are trying to touch and influence the customer.

It is the quality of your product and the overall experience based on which they will decide if to use it in future or not. That makes brand recall easy. Online advertising has grown more popular than any other channels of advertising in the 21 st century.

With the growing number of mobile users, a large population of internet users searches and shops from their smart-phones and tablets. Since Google is the easiest and most convenient method to find a response to your queries online, this becomes a primary source of competitive advantage for the brand.

This has led to higher popularity among the mobile users. Facebook is the nearest competitor in mobile ads and still the overall share for Google in online advertising is much bigger, google strategy case study.

The Asian markets have become the centre of attraction in this century due to the high level of economic activity in these nations. Google is also using paid promotions in these areas to reach a larger segment of customers. There are other services by Google like its cloud based services for developers and businesses that are promoted through online advertisements. Google has a large product mix starting from a simple and easy to use search engine to laptops and watch as well as other web based services that are meant for developers and businesses.

A large and varied product mix touches and serves a large and varied customer base. From the smart phone users to social media users and businesses and marketers, Google has products and services that serve them all.

It google strategy case study trying to touch even the rural areas in the developing world by promoting its products there through advertising. Google Plus could not be as popular as Facebook or Twitter. However, google strategy case study, there is still a large user base that finds Google Plus convenient to use and uses it for making groups and connections. With some more innovation, Google strategy case study could use it for serving ads and promotional material. Pricing strategy is also an important element in the marketing strategy of a firm.

Firms use pricing strategies to differentiate their products from the competitors. This pricing strategy differentiates it from the crowd of brands.

Microsoft has a different strategy and that is why its Windows OS has a larger customer base, google strategy case study. It has made its products accessible and affordable.

Google has also used a competitive pricing strategy. Google search engine, chrome browser, Google plus, Google maps are all free to use. These functionalities may be limited for the individual users but still they are more than sufficient given they are free for use, google strategy case study.

Google docs also serve an important functionality and even with limited functionality they can be more than sufficient for small businesses and individuals.

For larger firms the same products can be available with expanded functionality and at competitive prices. It is not just the hardcore professional user who is familiar with the products offered by Google, but the brand is reaching common users too and academic users through its new products like Google classes. Google is a technology brand. Its products are mainly web based services or other IT related products like laptops and smart-phones. Professional IT worker is the biggest consumer of these products and services who works with the best in class technology and uses smart phones that provide the best professional functionalities.

Competitive pricing strategy has helped the brand influence the consumers of its products and services. The best thing Google is known for is innovation, google strategy case study. The google strategy case study of innovation being used by a brand is also an important differentiator and helps the brand be discovered. Innovation is the main factor that helped Google find visibility. The search giant was founded with this mission to help you find every kind of information at your finger tips as soon as you want and with as much ease as you deserve.

Microsoft also has a search engine but when it comes to user convenience the efficiency and convenience Google offers is simply unbeatable. Brand image is like the central pillar of marketing.

How your brand is seen overall by customers affects its influence on the customers and to a large extent its position in the market. Your brand image is how a customer defines your brand and shows how effectively you have connected with them. Can you see a similarity between Google and Apple? These names are easy to remember, easy to recall and both look distinct from the crowd. This is also how brands create user convenience. When you say Apple, google strategy case study, you are reminded of so many things along with an overall happy experience.

When you say Google, there is always some excitement accompanying the name. You think Google and you think search, Internet and all the things it helped you know and get introduced to. Internet would have remained an under-explored world without it. For several millions of people around the globe, Google means the starting point of internet which increased its usability.

No need to say that for the largest segment of internet users, Google is a name synonymous with search. Google did not rise as a disruptor, google strategy case study, but as an innovator.

However, since its rise it has worked to change the internet landscape. All these factors together google strategy case study brand value and brand equity and that is also an important component of marketing. All these years, Google has remained in news for several reasons and particularly for technological innovation. In the history of technology and innovation, it has made an indelible mark. Another area where Google has created a remarkable difference is that of Human Resources.

If it has been being ranked continuously as one among the best employers, then the reason are its excellent HR policies and the employee friendly environment and culture at Google. Large offices where the staff has every ease from free food google strategy case study recreation and health services, google strategy case study, you know how much people dream of being at Google.

Millions around the world apply for the few positions open every year. The brand is also continuously innovating for more success in the Human Resources area. Your influence and impression on the internal stakeholders also matters and adds value to your brand image. After all marketing is about image and influence. You create the right picture and you are effective. You miss the mark and all may get wasted. This is where brands like Google have pushed the line farther than Apple or Microsoft.

Technological organizations are known for high pressure environments. Inside those offices of Apple and Microsoft the pressure is higher and it is why only the best who can bear high pressure situations are able to make it to there.

Google too hires the best and to compensate them for everything they do, has created an environment that is more rewarding than its competitors. The internet is abuzz with articles constantly praising the technology giant for its HR innovation.

This gives rise to the perception of a responsible brand which is just as responsible as it is innovative. Google is touching the world at google strategy case study other ends too. Its CSR and sustainability google strategy case study have also helped it market itself as a responsible brand. CSR is not just about helping the community or creating better lives for people, it is about adding real value to your brand by adding value to the world.

This helps you gain weight in the eyes of the community which might otherwise not be your customer. To raise the bar, most technological brands have invested heavily in CSR and sustainability, google strategy case study.

The new Apple offices google strategy case study like a large green ecosystem where everything runs on sustainable energy, google strategy case study.

Google is also committed to the protection of the environment and is investing Billions in clean and renewable energy. Detailed information can be found on the environment page of Google. However, Google is not just saving, it is also helping others save their investment in power.

The company has remained carbon neutral since All of this has a good impact on the environment and the community. It helps at marketing the image of a brand that is concerned for the welfare of the environment and the community. Marketing is a crucial part of business that helps you establish a connection with your customers and the larger society. How you market your brand helps build brand equity. Effective marketing relies on several things including good quality, an effective pricing strategy, user friendliness, google strategy case study, brand recall google strategy case study overall impact through a larger image.

Brands that focus on the overall image and user experience market themselves more effectively. It has a large product mix that caters to the needs of individual common users, professional users, web developers and businesses. It has focused on accessibility and affordability. To find further growth in the Asian markets it is using online and traditional mediums of advertising.

 

Corporate Strategy - Case Study - Google

 

google strategy case study

 

Dec 12,  · A detailed case study of Google's marketing strategy and how it promotes its products and brand in the online and offline environment. Read more on aprtiestens.tk: Abhijeet Pratap. Running head: GOOGLE CASE STUDY ANALYSIS 1 Google Strategy Case Study Analysis Tara Looie MBA Business Strategy GOOGLE CASE STUDY ANALYSIS 2 Google Strategy Case Study Analysis Google Inc. was founded in by Page and Sergey Brin. Feb 16,  · Google case study: A summary of Google business strategy and background on Google technology for readers of my Digital Marketing and E-commerce books. End of case contains technical references on Google's approach to crawling, indexing and ranking results at the end of .